Thursday, February 17, 2011

NIKE Cosplay Ad

The NIKE Cosplay advertisement is actually an old but brilliant NIKEid advertisement for the old-school style NIKE ID running shoe aimed at increasing Japanese awareness of NIKEid’s endless individual colour possibilities to save people from living boring, dull, colourless lives. Featuring a rainbow colored flash mob of cosplayers in full super hero costumes and matching NIKE shoes running after some poor man all over in the streets of Tokyo’s electric town, Akihabara.

Akihabara is a popular, and easily recognizable location in Japan and has become the venue of choice for many television commercial producers. It's not unusual to run across a television crew taping on one of the back streets in the area. In this particular commercial for Nike they managed to cover almost the whole Akihabara district in just a couple minutes.

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